While insurance policies have been around since ancient times, that doesn’t mean your approach to marketing as an insurance agent should never change. In fact, there are a number of compelling reasons why independent agents need to shake up the industry’s traditional marketing tactics:
KnownCircle’s Vinay Murthy wrote in LifeHealthPro about the changes that are sweeping insurance marketing tactics. Here’ are some excerpts. Read the full article here.
Low consumer trust for insurance agents: Consumers around the globe don’t hold the insurance industry in very high regard, according to a new survey from Ernst & Young. In fact, the study shows that they trust the insurance industry less than they trust banks, car manufacturers and supermarkets.
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