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Here’s how Google’s own ads impact bids & pricing in AdWords auctions

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

The post Here’s how Google’s own ads impact bids & pricing in AdWords auctions appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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