Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
Well, the brand has failed to leverage its web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. By failing to retarget its messaging, the brand has likely lost an additional purchase from you.
Web experience data is crucial to connecting with buyers. It helps marketers better predict their next moves and tailor marketing campaigns to meet buyers at the right time with the right content.