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Google’s all-new, quite counterintuitive guide to ad testing

Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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