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Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]

Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we’re seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.

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