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Google, Nest Labs and Nagging Questions of Privacy

Google, Nest Labs and Nagging Questions of Privacy

internet of things, Google, Nest Labs and Privacy: Oxymoron?

Google and Nest Labs must preserve customer privacy, avoid urges to collect personal data for marketing and advertising purposes and use their $3.2 billion merger only to improve the use and value of home gadgets, a privacy expert told CMSWire.

"Will the companies have the ethical compass to restrain themselves from taking all of this data and combining it with all the other data Google has?" asked Rebecca Herold, information privacy, security and compliance consultant and president of Rebecca Herold & Associates. "Or will they use it and share it for reasons that have nothing to do with and are far beyond any stretch of the imagination that could be linked to, the devices’ original purposes?"

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