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Google Joins Star Wars Hype by Letting You Choose Between Light and Dark Sides, Rebrands Apps Accordingly

Google Joins Star Wars Hype by Letting You Choose Between Light and Dark Sides, Rebrands Apps Accordingly

It’s exciting to pick a side, to see all the little changes Google’s made, to find the hidden easter eggs, because it’s exciting for Google too. This isn’t a billboard, or “influencer marketing” or the kind of corporate speak that turns off audiences. I don’t even mind that I’m basically being sold multiple products at the same time by Google and Disney because my enthusiasm for the product, along with Google’s genuinely clever branding and obvious fellow-enthusiasm has got me hooked.

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