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Good Food at a Sports Stadium? There's an App for That

Good Food at a Sports Stadium? There's an App for That

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Yelp is pretty extensive, but there’s one area it hasn’t penetrated yet: stadium food.

As any sports fan will tell you, finding good food at sports stadiums is a crapshoot. As sports blogger Daina Falk explains, snack envy is endemic. When you see someone walk by with a Shake Shack burger you will look on your lowly hot dog with regret, especially if you didn’t know that there was a Shake Shack nearby.

Falk, whose father David Falk is best known as Michael Jordan’s agent during Jordan’s NBA days, had the common experience of having a great idea for an app. The concept might have gone nowhere if not for Daina’s chance encounter with Ian Schafer, the CEO of New York-based digital marketing firm DeepFocus. Schafer notes that although some stadium apps help fans find food, there’s none that addresses every stadium. Schafer liked the idea so much that he hired a programmer to create Hungry Fan, an iOS app that went live on Monday. Read more…

More about Marketing, Apps, Business, and Ian Schafer

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