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Golfsmith's 7 Steps to Winning Loyalty without a Points Program

Golfsmith's 7 Steps to Winning Loyalty without a Points Program

Not all retailers are created equal, and so, loyalty points programs aren't for everyone. Kim Lewis, CRM director for Golfsmith International explained why retailers don't need a points program to build loyalty at RIS News' Engage! 2014 last week in Ft.

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