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Gillette Loses Its Way in Mustache Flap

Gillette Loses Its Way in Mustache Flap

“P&G Blames The Mustache.” That was an actual recent headline in the Wall Street Journal after Procter & Gamble Chief Financial Officer Jon Moeller blamed slumping sales of Gillette products on a “reduced incidence of shaving.” Despite making quality products, Gillette has forgotten how to connect with its core demographic – men.

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