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Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.

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