Like anything involving language, words tend to lose their meaning when use too frequently or improperly. It can be a particular problem when complex topics overlap as they often do at the Gartner Portals, Content & Collaboration Summit running through Wednesday in Los Angeles.
In an effort to combat that, two Gartner execs boiled down the challenges facing today’s IT managers to just four words, setting the stage for the 2,000-plus attendees attending the show in the JW Marriott. Managing VP Susan Landry and Research Vice President Jeffrey Mann focused on engagement, digital, content and integration while refining the meanings of those words to apply to today’s context.
Why are those words more important than all the other techno-babble terms floating around? "Because they are bigger for a reason. They matter," said Mann as he and Landry began their keynote presentation.