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Four things we learnt from Channel 4 about what the future holds

Four things we learnt from Channel 4 about what the future holds

To do this, Channel 4 commissioned OHAL, a leading marketing analytics agency, to measure the effectiveness a Channel 4 rating really has. The OHAL study of 46 campaigns showed that in 94% of cases C4 provided greater effective ROMI, a ROI of 44p …

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