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Forrester: Mobile Engagement Is More Complex Than Any One Provider's Capabilities

Forrester: Mobile Engagement Is More Complex Than Any One Provider's Capabilities

Mobile engagement, customer experience

Creating apps for mobile devices is not just about software development, but about creating engaging experiences. A new report from Forrester Research assesses the capabilities of what it calls the leading “mobile engagement providers” — and finds that no major vendor currently has all of the required skills.

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