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Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'

Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'

forrester, marketing automation, cxm, customer experience, digital marketingMost marketers are using marketing automation to scale and standardize marketing processes, but the few who use automation to focus on customer behavior on seeing benefits. That’s a key conclusion in a new report by Forrester Research. 

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