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Food for Thought on Perceived Value of Your Products or Services

Food for Thought on Perceived Value of Your Products or Services
March 20, 2015
In business schools and marketing seminars, offering discounts is almost universally given as a way to jumpstart sales and create customer interest. Things sometimes work that way, but we also have to be aware that asking people to give less for what we do or provide can also take away some of its perceived value in their minds. Do that too often, and you might not ever get it back

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