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Focus on Fathers: What Do Mobile Marketers Need to Know About Dads? [INFOGRAPHIC]

Focus on Fathers: What Do Mobile Marketers Need to Know About Dads? [INFOGRAPHIC]

IAB’s Millennial Media took a look at comScore data and put together this infographic. 45% of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.

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