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Focus on Customer Service: ModCloth

Focus on Customer Service: ModCloth

ModCloth is “not just another retailer,” according to its founder, “but a social-shopping community with our customer at the center of everything we do.” Nowhere is that more apparent than in its approach to customer service, both on and off social media. Its agents, called “advocates,” often refer to themselves as “day makers” because their goal is to make every customer’s day.

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