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Fighting Content Loss to Facebook Messenger App

Fighting Content Loss to Facebook Messenger App

Marketers are users and readers too, and sometimes we let our own personal user experiences shield us from spotting potential marketing blindspots. Take the Facebook Messenger app roll out last year, when users were forced to download the standalone app if they wanted to continue sending text-based messages through the social network. Users were outraged, but very quickly it became the top fifth app, with a reach of 43.1 percent.

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