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FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

Unless you’ve been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it’s top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?

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