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Fields of Data: Monsanto and Others Use Agri-Data to Upsell Farmers

Fields of Data: Monsanto and Others Use Agri-Data to Upsell Farmers

The acquisition of data companies isn't just a trend in Silicon Valley and Madison Avenue. It's happening out on the plains as well. Agribusiness colossus Monsanto bought a data and analytics firm last year for $930 million. Now that firm — Climate Corp.

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