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Facebook's New Ads Relevance Score Will Determine Your Ad Cost & Placement

Facebook's New Ads Relevance Score Will Determine Your Ad Cost & Placement
February 13, 2015
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns

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