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Facebook Updates News Feed – ‘Instant Articles’ to Gain More Reach

Facebook Updates News Feed – ‘Instant Articles’ to Gain More Reach

Facebook has announced an upgrade to their News Feed algorithm which will take into account time spent as a ranking factor when determining the reach of Facebook posts. What does this mean? The more time you spend reading something on Facebook, the more you’re indicating that it’s content you’re interested in, a measure that will likely benefit one Facebook product in particular – Instant Articles.

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