Brought to you by NGT Marketing Group

Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.

8
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/facebook-study-finds-content-delivered-via-smartphone-more-engaging-than-via-tv
LinkedIn