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Facebook Releases New Report on the Path to Purchase of ‘Connected Shoppers’

Facebook Releases New Report on the Path to Purchase of ‘Connected Shoppers’

To get a perspective on the mobile shopping and social media habits of shoppers from Argentina, Brazil, Colombia and Mexico, Facebook commissioned Ipsos Media CT to study internet active people aged 15 and over. Their findings paint a fascinating portrait of the modern consumer, particularly in terms of path to purchase.

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