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Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance

Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance

Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.  

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