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Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called ‘Conversion Lift’. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their end goal.

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