If there were any doubts about Facebook’s momentum after Twitter’s disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago.
Marketers found a lot to like in Facebook’s quarterly report. For example, CEO Mark Zuckerberg said in a conference call that the Menlo Park, Calif.-based company is now serving 1 billion videos per day and that its Instagram users are spending a generous 21 minutes per day on the service.
But the biggest news was about mobile ads. Daily active users on mobile jumped 39 percent from a year ago to 703 million. And revenue from mobile ads accounted for two-thirds of the company’s advertising sales during the third quarter, up from 49 percent just a year ago.