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Facebook Bans Like-Gating: What Can Marketers Do?

Facebook Bans Like-Gating: What Can Marketers Do?
Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages. This policy change is a sign that even Facebook knows that the size of a Page’s like count isn’t as valuable as much as the average Page admins think it is. I believe that when marketers begin shifting their thinking away from Like-gating they’ll see better results from their efforts.

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