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Facebook and Google in Smackdown Over Waze Start-Up

Facebook and Google in Smackdown Over Waze Start-Up

Facebook and Google are battling to purchase Waze, a start-up that uses crowdsourced traffic reports to help you on your way. Waze may also be the way to jumpstart location-based advertising and grow mobile ad revenue fast. But which giant will pay more for the risky bet of "synergy?"

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