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Facebook Ad Metrics Updates Aim to Help Marketers Track Reach

Facebook Ad Metrics Updates Aim to Help Marketers Track Reach

Facebook Ad Metrics Updates Aim to Help Marketers Track Reach

Facebook has been busy updating a number of its ad features in the last few months. The changes mean the company is retiring several audience metrics  as of today and replacing them with new metrics to aid marketers measure the customer conversion activity from their ads.

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