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Experimenting on New or Niche Social Channels Without Wasting Time

Experimenting on New or Niche Social Channels Without Wasting Time

A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

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