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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

To some people, phrases like “online monitoring” and “customer data capture” conjure images of surveillance — of online retailers stalking their movements as they browse websites. A vocal minority of people believe there is something inherently Orwellian in tracking and analyzing customers’ online activities.

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