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Everyone's Thrilled About Content Marketing … And Failing Miserably [INFOGRAPHIC]

Everyone's Thrilled About Content Marketing … And Failing Miserably [INFOGRAPHIC]

“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?

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