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Everest Group's Inaugural PEAK Matrix™ Report on Big Data and Analytics …

Everest Group's Inaugural PEAK Matrix™ Report on Big Data and Analytics …

“However, stakeholders are still a long way from realizing the true value of data, as the focus remains largely on sales and marketing analytics. In this situation, engaging 'non-CIO' buying centers, such as COO, CMO, CPO and CDO, will be key for

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