February 20, 2015
Your employees are one of your brand’s greatest assets. Their morale, spirit and willingness to engage the public on your behalf affects your bottom line as much as any other department. When your brand can clean up, consolidate and focus it’s outward social activity, it sets the foundation for employee advocacy and engagement programs to flourish. Ask your employees to advocate for you, but when they do, make sure they’re doing it out of pride and not out of pity.