If you’ve checked out EMC Syncplicity’s Enterprise File Sync and Share (EFSS) app you know it’s pretty snazzy. Gartner calls its UI “engaging” in its most recent Magic Quadrant for EFSS. Analyst firm Ovum says its mobility features are amongst the best in class and Forrester, in its most recent Wave, cites Syncplicity’s security, deployment flexibility and extensive viewer support for common file types as standouts.
But an immersive UI, an app that caters to the modern worker, and an iron-clad back end aren’t enough to win the overcrowded (100 plus vendors according to Gartner) EFSS marketplace. Not only are there mega-vendors like Microsoft and Google to contend with, but also smart well-funded start-ups like Dropbox (for Business) and Box who created the space to begin with.
While all of that may (and likely will) cause some EFSS providers to reexamine their plays, pitch themselves to other vendors or just plain throw in the towel, EMC’s Syncplicity just keeps improving on an already good offering, differentiating itself from its competitors via its hybrid model and raising its game.
And today it’s got a new rabbit in its hat, plus a few carrots.