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E-tailing tale: How an outdoor outfitter overhauled its ecommerce site

E-tailing tale: How an outdoor outfitter overhauled its ecommerce site

Various ecommerce components had to be added, updated, upgraded or integrated in the retooled site, such as payment processing, gift cards, live customer service chat, shipping, email marketing, analytics, a store locator and customer ratings and reviews.

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