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DX Digest: Sheryl Pattek on Customers Controlling Your Brand

DX Digest: Sheryl Pattek on Customers Controlling Your Brand

DX Digest: Sheryl Pattek on Customers Controlling Your Brand

“It isn’t easy to disconnect the perception of your brand from the ongoing customer experience,” said Forrester Vice President and Principal Analyst Sheryl Pattek, “because every touchpoint matters. And customers now control the brand.
“It’s more important what they say about you than what you say about yourself.

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