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DX Digest: Mark Trenchard on Targeting Content #DXS15

DX Digest: Mark Trenchard on Targeting Content #DXS15

DX Digest: Mark Trenchard on Targeting Content #DXS15

It’s fair to say there’s an important difference between content used for marketing and content that is itself being marketed. When content is your product, you may very well apply a new scale of value to it.
And that could be the problem right there.

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