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DX Digest: Mark Grannan on Digital Experience Integration

DX Digest: Mark Grannan on Digital Experience Integration

DX Digest: Mark Grannan on Digital Experience Integration

Last month, in Forrester analyst Mark Grannan’s report, “The Integration Imperative of Digital Experiences,” Grannan suggested the top three barriers organizations face in delivering experiences to customers are organizational rather than technological.
There are four very big words in that title, all of which are, to varying degrees, metaphorical.

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