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Don't Let History Repeat Itself with Social Tools

Don't Let History Repeat Itself with Social Tools

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Enterprise Social Networks (ESNs) have become commonplace in organizations, creating networks based on a need and identifying experts who can solve a problem. ESNs can overcome barriers of location, language and time zone.

Between the well documented benefits and the rise of C-level engagement, this should be the latest phase of a digital revolution. Yet short sightedness prevents organizations from achieving the full potential of these tools, largely due to a failure of thinking beyond the tactical.

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