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Does Your Social Data Really Represent All Your Customers?

Does Your Social Data Really Represent All Your Customers?

In re-capping our webinar this week, I’m left with more questions than answers. One of the startling things that we learned is that at Nestle Purina, where Keller manages the social media community and edits the content for social, there is a new focus on what they call the “silent majority” within social who are not easily measured but who nevertheless represent an enormous amount of word-of-mouth, and more importantly, actual measurable results.

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