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Does the Apple Watch Signal a Post-Browser World?

Does the Apple Watch Signal a Post-Browser World?

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The pre-orders are in, launch day is set and the Apple fanboys are lining up. On April 24 the Apple Watch will officially be available to the public.

But the fanboys aren’t the only ones watching out for this launch — marketers are keeping their eyes on the Apple Watch too. It’s billed as “an intimate and immediate communication device" which, for any marketer, suggests a goldmine of opportunities to connect with consumers on a device that is literally attached to them during most hours of the day.

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