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Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]
March 04, 2015
Social can grab your customer’s attention, convince them of a “need,” but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.

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