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Does Box's IPO Pricing Spell Trouble or Humility?

Does Box's IPO Pricing Spell Trouble or Humility?

Understated is not a term anyone would use to describe Box co-founder and CEO Aaron Levie. The Silicon Valley whiz kid who does magic tricks on stage, speaks at every conference on the planet (we’re only slightly exaggerating) and is quoted on Twitter as if he were a seer of some sort had his company’s IPO priced today. The Enterprise File Sync and Share (EFSS) provider has officially begun its road show.

The company, which originally filed to raise as much as $250 million last March, today revealed that it expects to raise somewhere between $137.5 million to $162.5 million. It will offer as many as  12.5 million shares at $11 to $13 a share.

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