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Do Your Buyer Personas Look Like They Are from 1980?

Do Your Buyer Personas Look Like They Are from 1980?

It is downright scary. Pressure is building to come out of the recession and light a fire under growth. Marketers and sellers are responding impulsively. How? Slipping back into a time warp of the ‘80’s. But sliding backwards is not the direction B2B organizations need to be heading right now.

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