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Do You Have to Produce Video Content to Succeed in Social Media Marketing?

Do You Have to Produce Video Content to Succeed in Social Media Marketing?

So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online – the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you’re only producing video content in order to make videos, to ‘do video’ content, it’s quite possible that you’re missing the point, and will struggle as a result.

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