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Do You Have to be 'Modern' to be a Great Marketer?

Do You Have to be 'Modern' to be a Great Marketer?

2014-16-october-not-a-modern-marketer.jpg

Do things that are current. You’ll win if you do.

A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments.

According to the responses from 492 marketing decision-makers in the United States, United Kingdom, Germany and France, companies using "non-modern" marketing strategies are at a loss.

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