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Dissecting Facebook’s Topic Data: What Consumers & Brands Need to Know

Dissecting Facebook’s Topic Data: What Consumers & Brands Need to Know
March 24, 2015
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.

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